How Does Your Personality Type Affect Your Income: Do you know what your brand is? Become the Nike swoosh of your life! Most students & even managers put little effort into developing & promoting their brand. How about a personal SWOT analysis? For details on how to build your brand (with a workbook):

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Here is a website that is similar to MBTI and it is free:

Also, here is another free one. So many companies do this for their employees that I think it would send the right message and protect you during a job interview if you made sure to do this at some point.

The purpose of these exercises is to be prepared for an interview where they ask questions to this affect. You are basically trying to determine what your current brand and image looks like at this point in your life. It is a self assessment of what you have to offer and what you need to work on.

This video might help. I put this together for a group of college students in the Balkans. You can begin at the “4:15” mark to avoid the details about the charitable organization.

Here’s why people still take the Myers-Briggs test — even though it might not mean anything.

Resume Keywords Ideas/Action Verbs for your resume

I have way too many students failing their first interviews because they were not ready for STAR. Practice, practice, practice.

How to Effectively join LinkedIn

Should grads negotiate a job offer (i.e., a higher starting salary)?

Virtual career fairs:

Business externship?

Interviewing tools: Thank you WMU for 112 pages of ideas.

FYI, Harvard’s ideas for a great looking resume (20 pages):

Protect your brand/reputation. Students are getting lots of job offers…In U.S., 28% accepted a job offer & reneged! 70% of grads are willing to renege? Reneging: Once you commit, quit! Amongst those grads that have reneged on a job offer, 64% claimed that they did this because they didn’t know how to decline. 22% said they did this because they received a better offer elsewhere, while just 9% changed their mind (Milkround).


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