Yes, you can major in Digital Marketing & eCommerce at WMU & be taught by one of the best…New SEO class pays off in job opportunities for marketing students. KALAMAZOO, —Dr. Scott Cowley, associate professor of marketing and director of the digital marketing and eCommerce program at Western Michigan University, won the 2022 Marketing Management Association’s Master Teaching Competition, which recognizes the organization’s outstanding marketing educator of the year. Competition finalists presented their portfolio and teaching impact to judges at the organization’s Fall Educators Conference in San Antonio, Texas.

“This award is really special to me, since I have a lot of respect for the past winners who have inspired my own approaches to education,” says Cowley. “I’ve always wanted to be a professor who brings their best work to the classroom so that students can do their best work. And it’s really the innovative mindset and achievements of my students that shined through in what I presented. I’m lucky to have a role in what they do.”

Cowley’s winning presentation focused, in part, on his approach to providing hands-on experiences in digital marketing that prepare students for their careers. In fact, Cowley highlighted how he uses R.E.A.L. projects—an acronym that guides his approach in the classroom.

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Western is one of the only schools in the country to offer a dedicated SEO course that helps students get hands-on experience publishing high-quality content on their own niche websites.

New SEO class pays off in job opportunities for marketing students. KALAMAZOO, Mich.—When you search for a product, service or anything else online, where do you go and what results appear first in that search?

Western Michigan University marketing students are learning the complexities behind online searches and how to influence these search results. A new digital marketing course in the Haworth College of Business is helping students learn how to generate website traffic and conversions through search engine optimization (SEO) and content marketing, and it is already making an impact. Students have been so successful in learning and practicing these skills that several Business Broncos have already found job and internship opportunities as a direct result of the class.

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