“Nationwide, small businesses employed 46% of the American workforce in 2022, totaling nearly 62 million people.” Smaller suppliers’ finances have deteriorated since pre-pandemic: Large buyers have been pressuring suppliers, dragging down smaller, private firms’ operational efficiency, according to RapidRatings analysis.

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• Do you know what your brand is? Become the Nike swoosh of your life! Most students put little effort into developing and promoting their brand (and networking in general). Do a SWOT analysis for yourself by identifying 5-10 traits for each category.

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